Zudello v3 Platform Launch

With an updated brand strategy and a refreshed brand, Zudello was ready to shout about their massive Platform upgrade. With the brand now boldly stating that Zudello automates, liberates and elevates businesses, the launch of their v3 Platform was a tangible proof point of their claims.

Zudello’s v3 Platform had four main benefits, which would further differentiate from the competition and drive the next stage of their business growth.

1. Faster speed

2. Improved data extraction accuracy

3. More advanced customisation and UI

4. Better data visualisations

But more than anything, an upgrade to Zudello v3 wasn’t just a platform progression. It was a business upgrade. And for any progressive business looking to grow, this was the partnership needed to help drive that ambition.

To communicate these developments and continue to elevate Zudello as a leading player in FinOps automation, Saucier Brands created a holistic campaign encouraging existing customers to embrace the change, and new prospects to book a demo.

The home of the campaign was a landing page (https://www.zudello.com/v3) that showcased the more premium brand world and the more advanced product offering. An animated video dramatized the benefits that Zudello v3 would bring to businesses, and a range of embedded demo videos took visitors on a journey of discovery.

Social media ad units and informative content on Linkedin, directed communications to customers and prospects, as well as Partner communications and partner webinars spread the news to our most valuable audiences.