Our saucy story
About us
Saucier Brands is a visionary Australian brand and marketing agency devoted to helping startups discover and express their distinct essence. We specialize in unraveling the unique qualities that set your brand apart, crafting compelling narratives that resonate with your audience. Our mission is to empower startups to unveil their secret sauce and thrive in the competitive market.
Founded by Craig Mapleston, Saucier Brands allows you to access their global experience in leading the brand and marketing efforts for some of the world’s biggest brands, including Adidas, Red Bull, Heineken, Audi, Samsung, Singapore Airlines, and ANZ. But equally, the team has first-hand experience with the challenges and opportunities presented in running and advising successful start-ups including communications agencies, technology and FMCG brands.
So, whatever stage your business is at, Saucier Brands can help you discover, explain and take advantage of your secret sauce.
Craig Mapleston
Founder & Head of Strategy
Craig has been working in the marketing services industry for the past 25 years, leading some of the world’s most successful brands and agencies. Craig believes that a company’s success is built from the premise that a brand should lead a business; not a business should lead a brand. Brand purpose and values need to be imbued in all internal and external initiatives and lived and breathed by all members of the team. Especially in times of change, people rely on the solid, enduring foundations of the brand to guide the future with confidence.
Craig’s agency leadership began at Bates141, where he grew to General Manager in Singapore. He moved to scale the fledgling Iris Singapore agency, which he helped to grow to a team of over 100, and Campaign’s Independent Agency of the Year three times. He was then approached to set up UK-based challenger agency, VCCP in Singapore. He led the growth of the agency for five years and won Campaign’s Independent Agency of the Year after just its first year. After 20 years working across Asia Pacific, Craig has now returned to Australia to set up and lead Saucier Brands.